We also discussed slogans and the students could identify many products just by the slogan.
Examples ...
Nothing is Impossible - Adidas
Think Different - Apple Macintosh
The ultimate driving machine - BMW
Just do it - Nike
Have a break, have a - Kit Kat
The chocolate melts in your mouth, not in your hand - M&M's
The students worked in pairs and started planning their own product marketing.
Each group is trying to sell a bottle of water.
They need to come up with the name of their water, symbol or logo and a slogan.
Then they need to think about how they will present their bottle and create their magazine ad.
They will continue to work on their advertising project tomorrow.
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