Wednesday, April 26, 2017

What is a good advertisement ?

The students considered a wide variety of advertisements from magazines and thought about which were effective and why.

We also discussed slogans and the students could identify many products just by the slogan.

Examples ...

Nothing is Impossible - Adidas
Think Different - Apple Macintosh
The ultimate driving machine - BMW
Just do it - Nike
Have a break, have a - Kit Kat
The chocolate melts in your mouth, not in your hand - M&M's





The students worked in pairs and started planning their own product marketing. 

Each group is trying to sell a bottle of water. 
They need to come up with the name of their water, symbol or logo and a slogan. 
Then they need to think about how they will present their bottle and create their magazine ad. 

They will continue to work on their advertising project tomorrow. 









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